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By: Mike Riley
A few years back, the Washington Post printed an article that pondered the reluctance of Americans to read the instructions that come with new products. Too often, consumers struggle with (or even end up returning) items they can’t figure out how to use, or that they assume don’t work because they’re using the product incorrectly. Companies’ customer service lines are tied up by people asking routine questions about their purchases, and phone calls that could be avoided if people would take the time to read the manual.